MASS ANALYTICS

Uncover the bright side of your Marketing ROI

Marketing Mix Services

We offer specialised training covering all aspects of the Marketing Mix Modelling process. Our objective is to bring you up to speed with the latest modelling methodologies and techniques to increase the efficiency & profitability of your marketing effectiveness project teams.

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Knowledge Transfer Program

We devised a comprehensive Knowledge Transfer Program that allows you to:

  • Build your own in-house marketing effectiveness capability
  • Embrace Marketing Mix Modelling techniques
  • Run marketing effectiveness projects all by yourself
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Marketing Mix Modelling

We assist you in running your first marketing effectiveness projects thorough helping you:

  • Collect, process and analyse a the adequate data for MMM
  • Measure the key drivers of your business
  • Provide strategic recommendations and Insight

METHODOLOGY COURSES

  • Marketing and Consumer Behaviour Models
  • The Marketing Mix Modelling Process
  • Data needed for Marketing Mix Modelling
  • Project Management: Phasing & Resourcing
  • Key Deliverables & Marketing Insight

TECHNICAL COURSES

  • Data Configuration & Exploration
  • Data Processing, Transformation and Normalisation
  • Advanced predictive & modelling techniques
  • Budget optimisation and ROI calculation.
  • Simulation & Forecasting

Request a Demo and gain free access to one of our MMM courses

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ABOUT MASS ANALYTICS

Mass Analytics is a vendor of Marketing Analytics Software Solutions with a focus on Marketing Mix Modelling (MMM) and Attribution Tools

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