Own your measurement. No black box, no lock-in.

Independent MMM, proven on your own data, that you can take in-house when you’re ready. Inspect every assumption, run it where your data lives.

Book A Demo

See the Walk, Run, Fly path

The measurement lag problem

This is what your measurement lag is costing you.

Your data is already out of date

Every week without a refresh is a week of blind spending.

Your team doesn’t trust the numbers

Insights that arrive months late get ignored — they drive workarounds, not decisions.

The waste is invisible

Without continuous measurement, misallocation only shows up in your results.

30%

Quantify your Blindness Tax

On average we uncover 30% misallocation on a client’s first model run. See what your gap costs — and what a fixed 60-day pilot would recover.

Calculate Your Blindness Tax

One platform. One partner.

Start where you are.
Own it when you’re ready.

Walk, Run, Fly takes you from done-for-you to run-it-yourself on your timeline — with your team trained through the MMM Academy. You’re never locked in.

01WalkBuildMASS Analytics runs it

Model build & full handover
Scenario planning
Forecasting & optimisation
Outputs export to your stack

02RunManagedMASS Analytics runs it

Always-on model refresh
Executive recommendations
Continuous optimisation
Platform included

03FlyIn-HouseYour team runs it

Self-operated platform
Full model access
AI-powered decision support
Enablement & certification

04AcademyLearnYou & your team

MMM certification
Hands-on training
Expert-led curriculum
Community access

Built on trust — no user counts · no seat audits · no API charges · no hidden restrictions

Why MASS Analytics

Built for teams who want to
own their results.

Specialist technology, deep MMM authority, and a delivery model that scales with your ambition.

Specialist & proprietary techMMM authorityDeep expertiseBusiness neutralityScalabilityTransparency

<24h

Raw data to optimised media plan

Always‑ON

Models live & refreshing across markets

80%

Reallocations made on current‑month MMM

See MassTer PACE in Action

See how models are continuously refreshed, how scenarios are generated in real time, and how teams use those outputs to make decisions while campaigns are still live.

Our clients’ verdict

You have been totally committed to delivering the best quality work on a very tight timeline. The results and recommendations were very clear, helping to improve our media planning both in terms of effectiveness and efficiency.

Emmanuelle Bucco-Cancès, General Manager

Harlequin (HarperCollins)

Our journey into in-housing MMM wasn’t easy, but we managed to make it happen. What made the difference was MASS Analytics’ adaptability and flexibility, along with using specialized MMM software like MassTer.

Dr. Łukasz Pyfel, Marketing Analytics Coordinator

mBank

MassTer allows our internal teams to understand the crux of the things behind the scenes. That skill set part is really core to me.

Ajay Ahuja, Senior Manager

Kellogg’s

At first, MMM can look overwhelming and complex, maybe even intimidating for agencies like us and for clients. But in reality, it isn’t. Thanks to MASS Analytics’ support, we were able to grow our skills at our own pace. Today, we’re proud to include MMM in our value proposition for all clients.

Damien Schoennahl, Senior Partner

INSIGN

Having worked with MASS Analytics for over three years, it is evident they have built a highly experienced team of modeling and analytics experts. They are always available, proactive in offering support, and dedicated to ensuring successful outcomes for their clients.

Ryan Murdoch, Managing Director Data Science

Publicis Media

Own your measurement. Keep it current.
Run it yourself when you’re ready.

Book a demo and see how MASS Analytics builds measurement you keep, not a dependency you rent.

Talk to an Expert

Our Thought Leadership

Marketing Mix Optimization: Where the Next Dollar Should Go

Thought Leadership

Own your measurement. No black box, no lock-in.