These brands make confident budget decisions every week. ROIs from 13x
Own Your Marketing Measurement. Powered by Maia.
Meet MassTer, the AI-native marketing measurement platform. Powered by Maia, our Marketing Mix Modeling (MMM) Agent, it builds, refreshes and applies trusted, explainable, Always-ON models with complete transparency.
The measurement lag problem
This is what your measurement lag is costing you.
01
Your data is already out of date
Every week without a refresh is a week of blind spending.
02
Your team doesn’t trust the numbers
Insights that arrive months late get ignored, they drive workarounds, not decisions.
03
The waste is invisible
Without continuous measurement, misallocation only shows up in your results.
30%
Quantify your Blindness Tax
On average we uncover 30% misallocation on a client’s first model run. See what your gap costs, and what a fixed 60-day pilot would recover.
AI-NativeAlways-ONSelf-serve
Marketing mix modeling
that runs itself
Maia builds, refreshes and optimises your MMM models across every market and brand, against data that never leaves your environment, without adding headcount. You review the answer. Maia does the work.
Validation built in
Proof, not promises.
Every model ships with the evidence to back it: how each result was built, why it holds, and how to explain it to finance and the board. The Contribution Cube gives you explainable outputs, diagnostics and a full audit trail, and reconciles MMM, MTA and incrementality into one measurement story instead of three competing answers.
- Explainable by design: every assumption, coefficient and trade-off is visible and auditable.
- Survives a board question: diagnostics and an audit trail that hold up under finance scrutiny.
- One reconciled story: MMM, MTA and incrementality in a single view.
Native to your stack
Runs where your data lives.
Always-ON MMM runs natively on Snowflake, BigQuery and Databricks, so your data never leaves your environment. Results land as business-ready dashboards where your teams already work, and residency options meet the rules your business has to follow.
- Native connectors: Snowflake, BigQuery and Databricks, plus 150+ sources through MassTer Flow.
- Dashboards that decide: results delivered business-ready, not as a static report months later.
- Your region, your rules: region-locked or on-prem deployment for strict data-residency needs.
Why MASS Analytics
Built for teams who want to
own their results.
Specialist technology, deep MMM authority, and a delivery model that scales with your ambition.
<24h
Raw data to optimised media plan
Always‑ON
Models live & refreshing across markets
80%
Reallocations made on current‑month MMM
One platform. One partner.
Start where you are.
Own it when you’re ready.
Walk, Run, Fly takes you from done-for-you to run-it-yourself on your timeline, with your team trained through the MMM Academy. You’re never locked in.
Walk · Run · Fly
The full journey from done-for-you to self-sufficient, at your pace.
WalkBuildMASS Analytics runs it
- Model build & full handover
- Scenario planning
- Forecasting & optimisation
- Outputs export to your stack
RunManagedMASS Analytics runs it
- Always-on model refresh
- Executive recommendations
- Continuous optimisation
- Platform included
FlyIn-HouseYour team runs it
- Self-operated platform
- Full model access
- AI-powered decision support
- Enablement & certification
Our clients’ verdict
Own your measurement. Keep it current.
Run it yourself when you’re ready.
Book a demo and see how MASS Analytics builds measurement you keep, not a dependency you rent.
Our Thought Leadership
Thought Leadership
MMM you can act on: from model output to budget decision
After creating your Marketing Mix Model, you need to provide the business with actionable insights they can use to optimize…
Thought Leadership
Marketing Mix Modeling Is Becoming a Platform. Most Buyers Still Buy It by the Project.
After creating your Marketing Mix Model, you need to provide the business with actionable insights they can use to optimize…
Thought Leadership
Too Small for Marketing Mix Modeling? The Model Disagrees
After creating your Marketing Mix Model, you need to provide the business with actionable insights they can use to optimize…
Thought Leadership
The Free Marketing Mix Modeling Course I Wish I’d Had: A Pack-by-Pack Video Walkthrough
After creating your Marketing Mix Model, you need to provide the business with actionable insights they can use to optimize…
Thought Leadership
AI and marketing mix modeling: who owns the model?
After creating your Marketing Mix Model, you need to provide the business with actionable insights they can use to optimize…