Uncover the bright side of your Marketing ROI

Your Marketing Attribution Software

Mass Analytics is a vendor of Specialist Software Solutions dedicated to Marketing Attribution and Effectiveness Measurement that help you optimise your media and marketing budgets.

Our flagship product  “MassTer” is a one stop shop allowing you to perform you Marketing Mix Modelling (MMM) project end-to-end, shortening the project delivery time by 50% while improving the effectiveness of your marketing budget by at least 20%.

Our offer

Mass analytics desktop software

The Software MassTer

MassTer is a specialist MMM software allowing you to perform your Marketing Effectiveness project end-to-end offering a user friendly interface and automation throughout.

MassTer’s 8 built-in modules mirror the different phases of the Marketing Mix Modelling project allowing brands and agencies of all sizes to perform MMM projects seamlessly.

MassTer enables you to uncover the true drivers of your business, compute the ROI of each marketing activity, optimise your budget and predict your future performance on the fly.

Marketing Mix Services

Mass Analytics offers you the required training, support and assistance to complete your first marketing effectiveness project until you are comfortable DIY.

Our dedicated Data Scientists alongside our Online Training Platform ensure an efficient knowledge transfer program to help you build your own in-house Marketing Mix capability. 

We also run bespoke training on modelling techniques, predictive analytics, budget optimisation and ROI computation to help you master the art of running Marketing Attribution Projects.

Our offer 2
Dr. Ramla Jarrar


Chief Executive Officer

Dr. Firas Jabloun


Chief Technology Officer

Mr. Paul Baker


Board Member

What Clients Say About Us

 In our experience MASS Analytics showed a good understanding of the business challenge and designed appropriate and actionable solutions to solve the problems. They have always been there to answer our queries and ensure the right level of consultancy is provided throughout the project. 

Stephan Bruneau
Global Head of Analytics – Wavemaker

 Having worked with MASS over the last 3 years, it’s clear that they have built a very experienced team of experts in the field of modeling and analytics who are always available to offer support where needed. We use their software extensively to help understand the relationship between our clients marketing effects and the impact it has on their businesses. This platform enables us to run extensive Marketing Mix Modeling projects for our global client base. 

Ryan Murdoch
Managing Director Data Science – Publicis Media

 I would like to thank you for the very rich work and brilliant presentation. You have been totally committed in delivering the best quality work to a very tight timeline. The results and recommendations were very clear, helping to improve our media planning both in terms of effectiveness and efficiency. 

Emmanuelle Bucco-Cancès
General Manager, Harlequin

 Ramla helped us understand our levers and helped us through the projects she led. In addition to an undisputed technical mastery, Ramla is dedicated and committed to helping everyone understand the results and come up with realistic recommendations. Ramla was not a consultant but a true Partner in the business and was able to face with brilliance to all the challenges that we have given to her. It was a real pleasure to work with her and MASS Analytics. 

Caroline KAN
Category Manager Kellogg’s

 MASS-analytics helped us to improve our MMM process. A 3-day course covered the whole MMM project process as well as technical part of it on types of models and forecasting and optimisation parts. We have better understanding now what is important for a successful project. MASS-analytics gave us a great support with MassTer software as well us on how to schedule the process and how a presentation should look like. I can with confidence say that, as an agency, we have improved our MMM project delivery and can do more advanced modelling now. 

Antonina Martynova
Senior Data Analyst, All Response Media (HAVAS Media)

 I have really appreciated working on MassTer, it is a great modelling software and very operational. All these features I used allowed me to perfectly manage our modelling projects, so I have decided to continue to work on MassTer for my next projects. 

MASS Analytics testimonial-Metrics 720
Charles Xavier
Co-founder at Metrics 720

 MassTer makes modeling a much quicker process mainly thanks to the automation of transforming data and real-time analysis provided while modelling. It is the right Marketing Mix Modeling tool and allows to run multiplicative models and use nested models. The support team reacts very quickly, is helpful and open to discussion and introducing new functionalities to MassTer. 

Bartosz Cieśliński
Senior Data Scientist, Dentsu Aegis

 Thank you so much for your time, it has been very useful for me and was a pleasure to meet you. MassTer is a big game changer in our industry and has the potential to massively increase our efficiency, bringing huge value to us and our clients. 

MASS Analytics Testimonial-Publicis Media
Simone Vargiu
Senior Analyst (Data & Analytics), Publicis Media

 MassTer has many functionalities that help shorten the time spent on data processing. A semi-automated modelling approach that I undertook helped to deliver good quality results in a relatively short period of time. The ability to run the whole project on one platform and flexibility to go back to any stage of the analysis process to make quick changes helped to deliver robust results to the client. The support team are responsive and helpful. 

Mo Jan
CEO Webalytix

Our Clients

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Mass Analytics is a vendor of Marketing Analytics Software Solutions with a focus on Marketing Mix Modelling (MMM) and Attribution Tools

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