Welcome to MASS Analytics
MASS Analytics helps companies measure the performance of their marketing mix and understand the return on investment of each spend. “MassTer”, our advanced modeling and ROI calculator, shows you the optimal way to spend your marketing budget to achieve maximum ROI. Our international experience in Marketing Mix Modeling (MMM) and measuring the Return on Marketing Investment (ROMI) stretch over more than 20 years. We are confident that “MassTer” can increase your Marketing ROI by at least 15%.