Own Your Always-ON Marketing Measurement

Continuous Marketing Mix Modeling that stays open to every assumption and runs where your data lives.

See It in Action
Calculate Your Blindness Tax

These brands make confident budget decisions every week. ROIs from 13x

The measurement lag problem

This is what your measurement lag is costing you.

01

Your data is already out of date

Every week without a refresh is a week of blind spending.

02

Your team doesn’t trust the numbers

Insights that arrive months late get ignored, they drive workarounds, not decisions.

03

The waste is invisible

Without continuous measurement, misallocation only shows up in your results.

30%

Quantify your Blindness Tax

On average we uncover 30% misallocation on a client’s first model run. See what your gap costs, and what a fixed 60-day pilot would recover.

Calculate Your Blindness Tax

See MassTer PACE in Action

See how models are continuously refreshed, how scenarios are generated in real time, and how teams use those outputs to make decisions while campaigns are still live.

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One platform. One partner.

Start where you are.
Own it when you’re ready.

Walk, Run, Fly takes you from done-for-you to run-it-yourself on your timeline, with your team trained through the MMM Academy. You’re never locked in.

Walk · Run · Fly

The full journey from done-for-you to self-sufficient, at your pace.

Explore Walk, Run, Fly

WalkBuildMASS Analytics runs it
  • Model build & full handover
  • Scenario planning
  • Forecasting & optimisation
  • Outputs export to your stack
RunManagedMASS Analytics runs it
  • Always-on model refresh
  • Executive recommendations
  • Continuous optimisation
  • Platform included
FlyIn-HouseYour team runs it
  • Self-operated platform
  • Full model access
  • AI-powered decision support
  • Enablement & certification
Academy the Learning Path
Translate insights into action consistently, every time. Build the in-house capability to run measurement independently.

Why MASS Analytics

Built for teams who want to
own their results.

Specialist technology, deep MMM authority, and a delivery model that scales with your ambition.

Specialist & proprietary techMMM authorityDeep expertiseBusiness neutralityScalabilityTransparency
<24h
Raw data to optimised media plan
Always‑ON
Models live & refreshing across markets
80%
Reallocations made on current‑month MMM

Our clients’ verdict

You have been totally committed to delivering the best quality work on a very tight timeline. The results and recommendations were very clear, helping to improve our media planning both in terms of effectiveness and efficiency.
Emmanuelle Bucco-Cancès, General Manager

Harlequin (HarperCollins)

Our journey into in-housing MMM wasn’t easy, but we managed to make it happen. What made the difference was MASS Analytics’ adaptability and flexibility, along with using specialized MMM software like MassTer.
Dr. Łukasz Pyfel, Marketing Analytics Coordinator

mBank

MassTer allows our internal teams to understand the crux of the things behind the scenes. That skill set part is really core to me.
Ajay Ahuja, Senior Manager

Kellogg’s

At first, MMM can look overwhelming and complex, maybe even intimidating for agencies like us and for clients. But in reality, it isn’t. Thanks to MASS Analytics’ support, we were able to grow our skills at our own pace. Today, we’re proud to include MMM in our value proposition for all clients.
Damien Schoennahl, Senior Partner

INSIGN

Having worked with MASS Analytics for over three years, it is evident they have built a highly experienced team of modeling and analytics experts. They are always available, proactive in offering support, and dedicated to ensuring successful outcomes for their clients.
Ryan Murdoch, Managing Director Data Science

Publicis Media

Own your measurement. Keep it current.
Run it yourself when you’re ready.

 Book a demo and see how MASS Analytics builds measurement you keep, not a dependency you rent.

Talk to an Expert

Our Thought Leadership

Transparency Was Never About the Source Code
Thought Leadership

Transparency Was Never About the Source Code

After creating your Marketing Mix Model, you need to provide the business with actionable insights they can use to optimize…

Marketing Mix Optimization: Where the Next Dollar Should Go
Thought Leadership

Marketing Mix Optimization: Where the Next Dollar Should Go

After creating your Marketing Mix Model, you need to provide the business with actionable insights they can use to optimize…

From Marketing Mix Model to Optimized Budget Decisions
Thought Leadership

From Marketing Mix Model to Optimized Budget Decisions

If you’ve heard the term Marketing Mix Modeling thrown around a lot lately and you still don’t quite get it,…

The Three Layers of MMM Validation
Thought Leadership

The Three Layers of MMM Validation

If you’ve heard the term Marketing Mix Modeling thrown around a lot lately and you still don’t quite get it,…

Regression Is Not Stuck in 1995: Why Modern MMM Still Runs on Its Oldest Engine
Thought Leadership

Regression Is Not Stuck in 1995: Why Modern MMM Still Runs on Its Oldest Engine

If you’ve heard the term Marketing Mix Modeling thrown around a lot lately and you still don’t quite get it,…