MASS ANALYTICS

Uncover the bright side of your Marketing ROI

WHY IS MARKETING PERFORMANCE ANALYTICS IMPORTANT FOR YOUR DIGITAL MARKETING STRATEGY?

Posted by Asma Sifaoui on April 26, 2018 Marketing analytics is the practice of measuring, managing and analysing marketing performance ...
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DATA SCIENCE AND MARKETING, TIME TO CLOSE THE GAP

Posted by Sirine Karray on Oct. 2, 2018 Information Age, Digital Revolution, the Era of Digitalisation, the Rise of Digital ...
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IS MTA SLIDING INTO THE TROUGH OF DISILLUSIONMENT?

Posted by Ramla Jarrar on Nov. 13, 2018 Immersed in the digital era and flooded by multiple streams of data, ...
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IS AUGMENTED ANALYTICS A SOLUTION TO THE DATA SCIENTISTS’ GAP?

Posted by Ramla Jarrar on Dec. 20, 2018 The exponential growth in data generated around the world has made Data ...
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FIVE TIPS TO CHOOSING THE RIGHT MARKETING EFFECTIVENESS PARTNER

“Measurement is the first step that leads to control and, eventually, to improvement.” H. James Harrington These words certainly ring ...
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FIVE REASONS FOR INVESTING IN SOCIAL MEDIA ANALYTICS

One cannot deny the important role social media is playing in the success of nowadays brands. These recent years, companies ...
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ABOUT MASS ANALYTICS

Mass Analytics is a vendor of Marketing Analytics Software Solutions with a focus on Marketing Mix Modelling (MMM) and Attribution Tools

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