Uncover the bright side of your Marketing ROI
MEASURING SALES DRIVERS & ROI
A leading brand used MassTer to uncover the drivers of their sales, measure the ROI and contributions of their marketing programs. Results led to 15% improvement in the performance of the media budget.
DIGITAL MEDIA MEASUREMENT
A major Telecom operator used MassTer to measure the impact of Paid, Owned and Earned Media on the customer path to purchase and sales performance. Results were then used to optimise spend across these channels.
A leading CPG (FMCG) brand used MassTer to uncover the most effective promotional mechanic that delivers the best sales performance. Results were used to optimise and decide between different promotional strategies.
BUDGET SETTING & OPTIMISATION
A large broadcaster used our tools to perform a large-scale marketing effectiveness project covering all their products to optimise media budget across countries, products, media channels and periods.
FASTER MMM TURNAROUND
A leading brand wanted to achieve a full MMM project in 14 days to be able to present the results of the work to the Board of Directors. Our tools MassFeed, MassTer and MassTer Insight were deployed to meet the deadlines
INCREASING MMM REVENUE
A global leading Media Agency used massTer to face the increasing demand of faster analytics from its clients and was able to cut the project delivery time by 50% and grow its revenue from MMM services 4 fold.
PUBLICIS GROUPE CASE STUDY
The 3rd largest communications group in the world, used MassTer to enhance its MMM services and seize new opportunities in the marketing analytics landscape.
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