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Data Science and Marketing, time to close the gap
Information Age, Digital Revolution, the Era of Digitalisation, the Rise of Digital Economy… are all different terms that came to describe the natural outcome of the increasing adoption of technology ...
WHAT YOU NEED TO KNOW ABOUT GDPR
What is GDPR?GDPR stands for General Data Protection Regulation. It is a privacy law that will take effect on May 25, to update and complement legislation across the members ...
Why is Marketing Performance Analytics Important for your Digital Marketing Strategy?
Marketing analytics is the practice of measuring, managing and analysing marketing performance to maximise its effectiveness and optimise return on investment (ROI)