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How Automated Machine Learning helped reshape the future of Marketing
In the midst of the Digital marketing era, it is crucial for marketers to evaluate their marketing performance. The marriage between marketing and data science provided a whole range of ...
WHY DO MARKETERS NEED TO EMBRACE MARKETING ATTRIBUTION?
Marketing Attribution is the methodology used by marketers to measure the impact of their media and marketing activities. In other words, marketing attribution is about attributing each income/outcome stream ...
Is Augmented Analytics a solution to the data scientists’ gap?
The exponential growth in data generated around the world has made Data Scientists one of the most valuable currencies in the job market, but probably one of the most expensive ...