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WHAT YOU NEED TO KNOW ABOUT GDPR
What is GDPR?GDPR stands for General Data Protection Regulation. It is a privacy law that will take effect on May 25, to update and complement legislation across the members ...
Why is Marketing Performance Analytics Important for your Digital Marketing Strategy?
Marketing analytics is the practice of measuring, managing and analysing marketing performance to maximise its effectiveness and optimise return on investment (ROI)
Five Trends Shaping The Future of Marketing
Marketing is in a transitional age. New and disruptive technologies have impacted a lot how marketers perform their jobs, starting from the duties and responsibilities of the CMO to the ...