We offer dedicated training and consultancy covering all aspects of the Marketing Mix Modeling process, predictive analytics and ROI calculation.The objective of our courses is to help clients get up to speed with the advanced modeling methods, improve their processes and increase both project efficiency and profitability.
Collect all the data needed for the analysis and run the necessary checks and validations to ensure data quality.
Measure the relationship between the different activities & business performance using advanced statistical methods.
Answer "what is" questions about the likely results of future spend changes and what's best questions about the optimal way to set and allocate marketing budgets.
Use the model results to provide insight on how future returns could be improved and propose solutions to increase effectiveness.