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MASS ANALYTICS

Uncover the bright side of your Marketing ROI

We offer dedicated training and consultancy covering all aspects of the Marketing Mix Modeling process, predictive analytics and ROI calculation.The objective of our courses is to help clients get up to speed with the advanced modeling methods, improve their processes and increase both project efficiency and profitability.

Collect

Collect all the data needed for the analysis and run the necessary checks and validations to ensure data quality.

Measure

Measure the relationship between the different activities & business performance using advanced statistical methods.

Optimize

Answer "what is" questions about the likely results of future spend changes and what's best questions about the optimal way to set and allocate marketing budgets.

Recommend

Use the model results to provide insight on how future returns could be improved and propose solutions to increase effectiveness.

Digital Media

A major telecom operator wanted to understand the full customer path to purchase, taking into consideration the influence that Paid, Owned, and Earned Media have on the different touchpoints.

Optimization

A big global broadcaster performed a large marketing effectiveness project covering all their products and wanted to use the modelling results to optimize the total budget.

Promotions

A client wanted to unlock the performance of the different promotional mechanic they run so they can understand which one works better in terms of sales uplift. 

ROI

A leading brand wanted to understand the Return On Investment from its Marketing activities and discern the performance of its media spend on offline and online advertising.