Marketing Effectiveness Consultancy - Training

MASS ANALYTICS

Uncover the bright side of your Marketing ROI

MARKETING EFFECTIVENESS CONSULTANCY

We offer data driven consultancy services to support companies in their strategic decision making. We use our intensive industry expertise, dedicated modelling tools and advanced analytics’ knowledge to provide custom marketing effectiveness consultancy & services.

KNOWLEDGE TRANSFER

We assist you in creating your own in-house marketing effectiveness capability. We devised an effective Knowledge Transfer Program that allows our clients to embrace Marketing Mix Modelling techniques and become comfortable running marketing effectiveness projects in-house using our dedicated and easy to use Modelling, Optimisation and Predictive tools.


MARKETING MIX MODELLING

We thoroughly analyse your data and apply the adequate consumer behaviour models to understand the key drivers of your sales performance and identify the strengths & weaknesses of your marketing programs. We provide you with actionable insights and advise you on the best strategies to implement to maximise you Marketing ROI, reach your targets and optimise your budgets.

MARKETING EFFECTIVENESS TRAINING

We offer specialised training covering all aspects of the Marketing Mix Modelling process, predictive analytics and ROI calculation. The objective of our courses is to bring our clients up to speed with the latest modelling methods, improve their processes and increase the efficiency & profitability of the marketing effectiveness, optimise and run predictive analytics. Our training covers a large spectrum of courses and helps our clients grow their Marketing Effectiveness knowledge & improves their internal processes. Our courses include:

SKILLS & KNOWLEDGE TRAINING

  • Marketing and Consumer Behaviour Models
  • Data Processing, Transformation and Normalisation
  • Advanced predictive & modelling techniques
  • Budget optimisation and ROI calculation.
  • Simulation & Forecasting


PROCESS & METHODOLOGY TRAINING

  • The Marketing Effectiveness Process
  • Data needed for marketing mix modelling
  • Project Management: Phasing & Resourcing
  • Key Deliverables & Marketing Insight
  • Results Presentation

Use Cases

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MEASURING SALES DRIVERS & ROI

Measuring is the first step to improvement and ultimately to optimise budget & sales. We helped our client measure and report on the contribution of their marketing programs and activities to the business through using our Software Solution “MassTer".

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PAID, OWNED & EARNED MEDIA

In today’s digital age, companies are investing heavily in digital channels. “MassTer”, our software solution, helped a major telecom operator uncover the effects of Paid, Owned and Earned Media on the customer path to purchase and sales performance.

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PROMOTIONS’ OPTIMISATION

What is the promotional mechanic that delivers the best sales performance? What are the promotional activities that drive the greatest ROI? Our solutions helped a major FMCG player measure and optimise different promotional strategies.

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BUDGET SETTING & OPTIMISATION

The same budget can yield impressive results, if optimised efficiently. We helped a global broadcaster perform a large-scale marketing effectiveness project covering all their products to optimise their budget across products and channels.

Support


Mass Analytics’ multilingual and multiskilled team offers continuous support to our clients to ensure they are receiving the best service.

Contact us through our: Helpline: (+44) (0)208 123 2461 or Support email: info@mass-analytics.com



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