MR. PAUL BAKER
- Current: Mass Analytics Board Member
- CEO of OHAL for over thirty years.
- OHAL has now been rebranded Gain Theory.
- In 2001 and under the leadership of Paul Baker, OHAL became part of WPP (Largest Advertising and media company in the world), with Paul appointed Global CEO
- This was a strategic alliance and OHAL developed globally since then.
- Paul joined the Worldwide Board of MediaedgeCIA, one of the leading media agencies in the WPP group.
- Paul continued to be directly involved in projects as well as running the Company, thus keeping closely in touch with client requirements, as well as technical advances.
- Paul is a respected world expert in media and marketing effectiveness and as such, talked at numerous conferences and published many articles on various related subjects, from technical to basic marketing.