4. MODELLING MODULE

The “Modelling” module allows you to build and estimate models using different advanced algorithms:

  • Automodeler, manual modelling or a combination of the two.
  • Pooled modelling (Fixed Effect Modelling)
  • Nested modelling with a clear attribution screen (for direct and indirect effects)
  • Loglinear modelling with a powerful proprietary decomposition method (in the process to be patented).
  • Contribution & ROI calculation with a strong visualisation capability (AVM, Model Statistics)

The “Modelling” module allows you to build and estimate models using different advanced algorithms:

  • Automodeler, manual modelling or a combination of the two.
  • Pooled modelling (Fixed Effect Modelling)
  • Nested modelling with a clear attribution screen (for direct and indirect effects)
  • Loglinear modelling with a powerful proprietary decomposition method (in the process to be patented).
  • Contribution & ROI calculation with a strong visualisation capability (AVM, Model Statistics)