4. MODELLING MODULE
The “Modelling” module allows you to build and estimate models using different advanced algorithms:
- Automodeler, manual modelling or a combination of the two.
- Pooled modelling (Fixed Effect Modelling)
- Nested modelling with a clear attribution screen (for direct and indirect effects)
- Loglinear modelling with a powerful proprietary decomposition method (in the process to be patented).
- Contribution & ROI calculation with a strong visualisation capability (AVM, Model Statistics)