The “Processing ” module offers you a comprehensive list of functions that help
you transform your raw variables to improve the quality of the model fit.
- Preprogramed Processors & functions (Filters, Impulse, Decays, Lags, Moving Average, S and C shape Diminishing Returns curves, Sum product, trends, dummy, steps)
- Chain Processing allowing a series of transformation on the same variable
- Tools for regional analysis: split region effect
- Full Export to Excel
- Automatic Processing allowing easy project update
According to Forrester’s article “Vendor Landscape: Marketing Measurement And Optimisation Solutions”, today’s marketers live in a world dominated by more-powerful technology, growing data volume, and increasingly data-driven focus ...
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Marketing Effectiveness: Dinner & Networking Event for Financial ServicesThursday 18th January 2018 at 6.30pm (London) (complimentary event)Greetings html Mass Analytics is glad to invite you to our Networking ...