5. Optimise Module

The “Optimisation” module allows you to use the model results to optimise and allocate your budget across different activities and answers the “what’s best” questions:

  • Visualise the Diminishing Returns curves for each activity
  • Determine the optimal allocation for a given budget.
  • Determine the budget needed to achieve a specific KPI target.
  • Compare different optimisation scenarios.

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A complimentary event courtesy of Mass Analytics
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