The “Optimisation” module allows you to use the model results to optimise and allocate your budget across different activities and answers the “what’s best” questions:
- Visualise the Diminishing Returns curves for each activity
- Determine the optimal allocation for a given budget.
- Determine the budget needed to achieve a specific KPI target.
- Compare different optimisation scenarios.
What is GDPR?GDPR stands for General Data Protection Regulation. It is a privacy law that will take effect on May 25, to update and complement legislation across the members ...
Marketing analytics is the practice of measuring, managing and analysing marketing performance to maximise its effectiveness and optimise return on investment (ROI)
Marketing is in a transitional age. New and disruptive technologies have impacted a lot how marketers perform their jobs, starting from the duties and responsibilities of the CMO to the ...