4. Model Module



The “Modelling” module allows you to build and estimate models using different advanced algorithms:

  • Automodeler, manual modelling or a combination of the two.
  • Pooled modelling (Fixed Effect Modelling)
  • Nested modelling with a clear attribution screen (for direct and indirect effects)
  • Loglinear modelling with a powerful proprietary decomposition method (in the process to be patented).
  • Contribution & ROI calculation with a strong visualisation capability (AVM, Model Statistics)

Your marketing mix optimisation model Software will provide you with excellent graphic presentation according to your needs. For more information, do not hesitate to contact us!

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