6. Predict Module



The “Forecasting" module helps you use the model results to simulate and predict the impact of different investment scenarios and answer the “what if” questions:

  • Define different investment scenarios to be used for the predictive analysis.
  • Predict, for a specified period, the KPI level (e.g. sales) that will be achieved for each scenario
  • Produce the contribution graphs and tables for each activity and for each scenario
  • Compare the performance of the different planning scenarios.

For more information, do not hesitate to contact us!

Recent Blogs

WHY DO MARKETERS NEED TO EMBRACE MARKETING ATTRIBUTION?
Marketing Attribution is the methodology used by marketers to measure the impact of their media and marketing activities. In other words, marketing attribution is about attributing each income/outcome stream ...
Is Augmented Analytics a solution to the data scientists’ gap?
The exponential growth in data generated around the world has made Data Scientists one of the most valuable currencies in the job market, but probably one of the most expensive ...
Is MTA sliding into the Trough of Disillusionment?
Immersed in the digital era and flooded by multiple streams of data, marketers turn to attribution and marketing mix modeling to have a better understanding of their performance and improve ...