The “Forecasting" module helps you use the model results to simulate and predict the impact of different investment scenarios and answer the “what if” questions:
- Define different investment scenarios to be used for the predictive analysis.
- Predict, for a specified period, the KPI level (e.g. sales) that will be achieved for each scenario
- Produce the contribution graphs and tables for each activity and for each scenario
- Compare the performance of the different planning scenarios.
What is GDPR?GDPR stands for General Data Protection Regulation. It is a privacy law that will take effect on May 25, to update and complement legislation across the members ...
Marketing analytics is the practice of measuring, managing and analysing marketing performance to maximise its effectiveness and optimise return on investment (ROI)
Marketing is in a transitional age. New and disruptive technologies have impacted a lot how marketers perform their jobs, starting from the duties and responsibilities of the CMO to the ...