2. Explore Module



The “Dashboard” module of MassTer, your marketing Mix Optimisation Software allows you to explore and visualise your data, perform different data cuts
and calculate key statistics to better understand the relationship between your variables.

  • Easy-to-use interface
  • Perform period or region cuts of the data.
  • Periodicity Converter
  • Key Univariate statistics: mean, sum, min, max, SD, Variance
  • Key Bivariate Statistics: Correlation matrix, correlation function, compare periods, scatter plots

For more information, do not hesitate to contact us!

Recent Blogs

Is MTA sliding into the Trough of Disillusionment?
Immersed in the digital era and flooded by multiple streams of data, marketers turn to attribution and marketing mix modeling to have a better understanding of their performance and improve ...
Data Science and Marketing, time to close the gap
Information Age, Digital Revolution, the Era of Digitalisation, the Rise of Digital Economy… are all different terms that came to describe the natural outcome of the increasing adoption of technology ...
WHAT YOU NEED TO KNOW ABOUT GDPR
What is GDPR?GDPR stands for General Data Protection Regulation. It is a privacy law that will take effect on May 25, to update and complement legislation across the members ...