The “Dashboard” module of MassTer, your marketing Mix Optimisation Software allows you to explore and visualise your data, perform different data cuts
and calculate key statistics to better understand the relationship between your variables.
- Easy-to-use interface
- Perform period or region cuts of the data.
- Periodicity Converter
- Key Univariate statistics: mean, sum, min, max, SD, Variance
- Key Bivariate Statistics: Correlation matrix, correlation function, compare periods, scatter plots
What is GDPR?GDPR stands for General Data Protection Regulation. It is a privacy law that will take effect on May 25, to update and complement legislation across the members ...
Marketing analytics is the practice of measuring, managing and analysing marketing performance to maximise its effectiveness and optimise return on investment (ROI)
Marketing is in a transitional age. New and disruptive technologies have impacted a lot how marketers perform their jobs, starting from the duties and responsibilities of the CMO to the ...