We are hiring - Job Offer Mass analytics

Role Description

An exciting position for an ambitious & talented Digital Marketing Executive looking to integrate a highly innovative Data Analytics and Machine Learning company.

Mass Analytics is a growing Data Analytics company developing cutting edge Marketing Analytics software solutions to help marketers around the globe better understand the levers of their businesses and optimise their marketing budgets.

The Digital Marketing Exec will work closely with the Business Development team to develop and execute an articulated digital marketing strategy to promote Mass Analytics products and services. The focus is on customer and user acquisition, activation and retention via unlocking the potential of digital channels.

He/ She will perform a 360° audit of the current digital performance and presence of Mass Analytics (including SEO/SEM, marketing database, email, social media, display advertising campaigns) & identify the areas of strength and the areas that need improvements.

He/ She will then work on devising a Digital Marketing Strategy that is in line with Mass Analytics Strategy. Specific KPIs need to be defined and an execution plan need to be implemented, assessed and adjusted to reach the company digital goals

He/ She will work cross-functionally with data scientists, engineers and digital designers to create and execute digital growth initiatives.


  • Audit the current digital performance of Mass Analytics.
  • Devise a Digital Marketing Strategy, produce marketing content and liaise directly with the digital agency to create, manage, implement and experiment new user acquisition campaigns.
  • Measure and report on the performance of all digital marketing campaigns, and assess goals conversion against company objectives (ROI …)
  • Continually work on the Search Engine Optimisation of the website(s) by providing relevant content through the blog.
  • Identify trends and insight, and optimise spend and performance.
  • Brainstorm new and creative digital marketing campaigns.
  • Develop and manage digital marketing campaigns.
  • Write and optimise content of the different digital platforms: the website, Facebook, LinkedIn and Twitter.
  • Work with media companies, bloggers and influencers to grow the digital presence.


  • Comfortable using Digital Tools (Google Analytics, Social Media Platforms …)
  • Excellent analytical skills and very comfortable with numbers.
  • Outstanding written and oral ability in English and French.
  • Excellent organisational skills and attention to details.
  • Ability to work and prioritise at a fast-paced start-up environment.
  • Excellent interpersonal skills and follow- up skills.
  • Creativity.
  • Ability to communicate with technical and non-technical staff in a clear and effective manner.

If interested, please send your CV to:

Recent Blogs

What is GDPR?GDPR stands for General Data Protection Regulation. It is a privacy law that will take effect on May 25, to update and complement legislation across the members ...
Why is Marketing Performance Analytics Important for your Digital Marketing Strategy?
Marketing analytics is the practice of measuring, managing and analysing marketing performance to maximise its effectiveness and optimise return on investment (ROI)
Five Trends Shaping The Future of Marketing
Marketing is in a transitional age. New and disruptive technologies have impacted a lot how marketers perform their jobs, starting from the duties and responsibilities of the CMO to the ...