2. EXPLORE MODULE

The “Dashboard” module of MassTer, your marketing Mix Optimisation Software allows you to explore and visualise your data, perform different data cuts
and calculate key statistics to better understand the relationship between your variables.

  • Easy-to-use interface
  • Perform period or region cuts of the data.
  • Periodicity Converter
  • Key Univariate statistics: mean, sum, min, max, SD, Variance
  • Key Bivariate Statistics: Correlation matrix, correlation function, compare periods, scatter plots