DR. RAMLA JARRAR
CHIEF EXECUTIVE OFFICER
- Chief Executive Officer at MASS Analytics
- Professor at MSB (Mediterranean School of Business).
- Over 15 years’ experience in Marketing Mix Modeling (MMM), predictive analytics, budget optimization and marketing strategy consultancy.
- Partner at the international Media Agency MEC UK- WPP group
- Partner at Ohal UK – WPP group (one of the world’s Leading agency in MMM, now rebranded Gain Theory)
- A diversified international portfolio of clients across a wide range of industries (Ladbrokes, Orange, Telia, Lloyds TSB, Ferrero, Kelloggs, Danone, match.com, Morrisons, Chanel, Hotels.com, monster.com, Biersdorf (Nivea), Zambon, Quintiles, Bauer, Caltex, Mac Millan, Monoprix, Nana …
- Senior lecturer in Marketing/Quantitative Methods at the University of Greenwich-UK.
- 5 years’ experience in Market Research in Montreal Canada handling big accounts (L’Oreal, Bombardier…)
- Ph.D. in Quantitative Methods, HEC Montreal, Canada