Marketing Mix Modeling Blogs
This is the collection of blogs that we craft for our visitors who would like to discover the ins and outs of Marketing Mix Modeling.
Whether you’re a beginner or a Marketing Mix Modeling expert, you will find something for you to stay up-to-date with insights and novelties in the Marketing Measurement field.
Optimize your marketing spending for a higher Marketing Return on Investment.
Marketing Mix Modeling 101 – MMM Simply Explained by MASS Analytics
If you’ve heard the term Marketing Mix Modeling thrown around a lot lately and you still don’t quite get it, dig no further as this article is all you need for a good introduction to MMM. But before we dive into the slightly technical side of this article, let’s just ...
Maximizing Executive Support for Your Marketing Mix Modeling Results: A Strategic Guide
Are you tired of presenting your Marketing Mix Model findings to company leadership, only to have them ignore your recommendations? At MASS Analytics, we understand the challenges of getting executive support for your MMM results. That's why we recommend structuring your modeling around three iterations: Initial model build, iterating based ...
How Far Can You Scale With Marketing Mix Modeling
Looking to optimize your marketing performance and make data-driven decisions? Look no further than our Marketing Mix Modeling services. Whether you're a small business or a large brand, our advanced modeling techniques can provide you with a comprehensive view of your marketing performance. From basic linear regression models to more ...
How to Become a Marketing Data Analyst in 2024
Are you ready to make your mark in the world of marketing data analysis? Discover the essential skills, tools, and strategies you need to succeed as a marketing data analyst in 2024. From data manipulation and strong communication skills to a deep understanding of the marketing domain, our comprehensive guide ...
The 5 Pillars of a Best-in-Class Marketing Mix Modeling Capability
Without expertise, it’s easy to do Marketing Mix Modeling wrong. It’s no surprise that multiple experts on econometrics felt the need to speak up on this in the recent WARC open letter warning of the dangers of platform based MMMs and the pitfalls to avoid. Though we understand the validity ...
Adapting Modern Marketing Mix Modeling Techniques to Diverse Industry Requirements
Discover the power of your marketing strategies with advanced Marketing Mix Modeling and Analytics techniques. Incorporating these techniques into your business will revolutionize the way you reach and engage with your target audience. By leveraging data-driven insights, you can uncover valuable information about consumer behavior, preferences, and trends. This knowledge ...
How to Leverage Ground Truth Data to Enhance Your Marketing Mix Model
Discover the power of ground truth data in optimizing your Marketing Mix Model. Enhance your strategies with the expert guidance of MASS Analytics. Learn more today! ...
The 3 Roles You Need for Your Marketing Analytics Dream Team
Looking to build a highly effective and agile marketing analytics team? Look no further! At MASS Analytics, we offer expert advice and insights on selecting the right talent for your Marketing Mix Modeling projects. With our guidance, you can assemble a dream team that will take your business to new ...
Get an Optimized Marketing budget using Geo-based A/B testing in 6 Steps
In this article, learn how to get an Optimized Marketing budget using Geo-based A/B testing in Marketing Mix Modeling. Master Your Marketing Budget with Geo-based A/B Testing by crafting tests, quantifying results with Pooled Regression, and optimize your strategy ...
