Professional

Use if you :

  • Model at the National level
  • Need to run a quick media mix model and extract results on the fly (ROI, Contribution…)
  • Need to optimize budget and run predictive analysis

Professional+

Use if you :

  • Model at the regional or store level but need a small* number of cross sections.
  • Need to create multiple* Models (e.g. at the SKU level) and compare/aggregate results.
  • Need to optimise budget and run predictive analysis

*Less than 10

Premium

Use if you:

  • Model at the regional or store level and need a large number of cross sections.
  • Need to create a large number of models and compare/aggregate results.
  • Need to optimise budget and run predictive analysis
  • Need advanced modelling algorithms
  • e.g. nested and loglinear modelling
  • Use MassTer results to feed remotely into your proprietary tools