marketing

The Truth about Self-serve Marketing Attribution

In today’s marketing landscape, marketers find themselves surrounded by an avalanche of media channels offering multiple choices of investment and complex customers’ decision making process. Hence, understanding the dynamic of the different touch-point...
Marketing Attribution Classes

Demystifying MMM

MMM Master Classes SeriesConsumer brands are continuously searching for the best tools and agency partners to help them uncover the best mix of channels to allocate their budgets and improve their sales and the ROI of their marketing investments.Market...

Three Tips for Successful Digital Campaigns

In today’s digital era, consumers find themselves bombarded with heavy media campaigns that influence their buying decisions. How to differentiate your campaigns? We suggest the following three tips to adopt for creating a more successful and engaging ...