marketing

Marketing Attribution Classes

Demystifying MMM

MMM Master Classes SeriesConsumer brands are continuously searching for the best tools and agency partners to help them uncover the best mix of channels to allocate their budgets and improve their sales and the ROI of their marketing investments.Market...

Three Tips for Successful Digital Campaigns

In today’s digital era, consumers find themselves bombarded with heavy media campaigns that influence their buying decisions. How to differentiate your campaigns? We suggest the following three tips to adopt for creating a more successful and engaging ...

FIVE REASONS FOR INVESTING IN SOCIAL MEDIA ANALYTICS

One cannot deny the important role social media is playing in the success of nowadays brands. These recent years, companies of all sizes are relying heavily on social media sites and blogs to reach their customers and grow their businesses. However, th...