Ramla Jarrar

Dr. Ramla Jarrar

Chief Executive Officer

  • Chief Executive Officer at MASS Analytics
  • Professor at MSB (Mediterranean School of Business).
  • Over 15 years’ experience in Marketing Mix Modeling (MMM), predictive analytics, budget optimization and marketing strategy consultancy.
  • Partner at the international Media Agency MEC UK- WPP group
  • Partner at Ohal UK – WPP group (one of the world’s Leading agency in MMM, now rebranded Gain Theory)
  • A diversified international portfolio of clients across a wide range of industries (Ladbrokes, Orange, Telia, Lloyds TSB, Ferrero, Kelloggs, Danone, match.com, Morrisons, Chanel, Hotels.com, monster.com, Biersdorf (Nivea), Zambon, Quintiles, Bauer, Caltex, Mac Millan, Monoprix, Nana …
  • Senior lecturer in Marketing/Quantitative Methods at the University of Greenwich-UK.
  • 5 years’ experience in Market Research in Montreal Canada handling big accounts (L’Oreal, Bombardier…)
  • Ph.D. in Quantitative Methods, HEC Montreal, Canada