Training on MMM, Optimisation and Forecasting
Posted by Ramla Jarrar on Feb. 29, 2016 in Marketing
Marketing Mix Modelling, Optimisation and Forecasting using MassTer.
Be sure to visit our partner’s page and register on this LINK.
We are glad to announce that MASS Analytics will be visiting Cass Business School, London, and delivering a one-day training about the use of our own software MassTer. (MassTer is an intuitive Marketing Mix Modelling Software that allows you to measure the impact of each marketing spend on your business performance and optimise future returns.)
This training is organised by our partner Timberlake.
Timberlake is a global brand with over thirty years of experience and expertise as a supplier of statistical, econometric and forecasting software packages; the delivery of quality training courses; and a consultancy service provider. We provide a total solution to our diverse range of clients across the fields of statistics, econometrics, forecasting, quantitative and qualitative research, epidemiology, finance, political and social sciences as well as data visualisation.
The training will be delivered by our Managind Director: Dr. Ramla Jarrar: Dr. Ramla Jarrar holds a Ph.D. in Quantitative Methods from HEC – Montreal – Canada. She has over 12 years experience in marketing mix modelling, budget optimisation and marketing strategy consultancy, with a diversified portfolio of international clients (LLoyds TSB, Morrisons, Orange, Ferrero, Kellogg’s, Danone, Chanel, Bauer, Nivea…) across a wide range of industries. Her experience in market research spanned for 5 years in Canada, handling big accounts like L’Oreal, Bombardier etc. Ramla was previously a senior lecturer in Marketing & Quantitative Methods at the University of Greenwich-UK.
Be sure to visit our partner’s page and register on this LINK
MASS Analytics has developed “MassTer” a modern, advanced and yet easy-to-use Marketing Mix Modelling and ROI software. In addition, Mass Analytics offers trainings to help its customers be proficient in Marketing Analytics and be able to run their own MMM projects internally.
For info requests, please do no hesitate to contact us.