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ANALYTICAL MARKETING & ADVERTISING INVESTMENT

A NEED TO BOOST ADVERTISING INVESTMENT IN TUNISIA In 2015, the Gross Advertising Investment in Tunisia has reached 220.5 MD ...
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TRAINING ON MMM, OPTIMISATION AND FORECASTING

MARKETING MIX MODELLING, OPTIMISATION AND FORECASTING USING MASSTER. BE SURE TO VISIT OUR PARTNER’S PAGE AND REGISTER ON THIS LINK. We ...
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IS EVERYTHING IN THE BIG DATA MARKET “BIG”?

HOW SMALL TO MEDIUM SIZE COMPANIES BENEFIT FROM BIG DATA & MARKETING ANALYTICS According to a recent report from IDC, the ...
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RAMADAN TUNISIE 2017: “DATA ANALYTICS” AU COEUR DES INVESTISSEMENTS TV

En 2016, les annonceurs tunisiens ont investi près de 220 millions de dinars tunisiens en publicité. La télévision reste le ...
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Mass Analytics is a vendor of Marketing Analytics Software Solutions with a focus on Marketing Mix Modelling (MMM) and Attribution Tools

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