MASS ANALYTICS

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THINKING ABOUT BUILDING YOUR OWN MARKETING EFFECTIVENESS SOFTWARE?

THINKING ABOUT BUILDING YOUR OWN MARKETING EFFECTIVENESS SOFTWARE? ASK YOURSELF THESE FIVE QUESTIONS FIRST During the Business Analytics Summit held ...
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FIVE TRENDS SHAPING THE FUTURE OF MARKETING

Marketing is in a transitional age. New and disruptive technologies have impacted a lot how marketers perform their jobs, starting ...
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“ERRORS USING INADEQUATE DATA ARE MUCH LESS THAN THOSE USING NO DATA AT ALL.” (CHARLES BABBAGE)

We have been operating in the world of MMM modelling for the last 10 years and we never encountered “perfect ...
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MASS ANALYTICS AT THE ITWORLD EXPO: THE BIG DATA CONFERENCE

DR. RAMLA JARRAR PRESENTING MASS ANALYTICS AND THEIR PRESENCE IN THE ITWORLD EXPO In this video, Dr. Ramla Jarrar, Managing ...
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MARKETING MIX MODELLING – INFOGRAPHIC

WHAT ARE THE DIFFERENT ROLES OF THE MEDIA AGENCIES AND MASS ANALYTICS? WHERE IS MARKETING MIX MODELLING PERFORMED? For more ...
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MARKETING MIX MODELLING IN SIMPLE WORDS

IF YOU WONDER WHAT IS MMM (MARKETING MIX MODELLING), READ NO FURTHER AS THIS IS WHAT YOU SHOULD KNOW… The ...
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ABOUT MASS ANALYTICS

Mass Analytics is a vendor of Marketing Analytics Software Solutions with a focus on Marketing Mix Modelling (MMM) and Attribution Tools

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