MASS ANALYTICS

Uncover the bright side of your Marketing ROI

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PROGRAMMATIC ADVERTISING GOES IN-HOUSE

How many advertisers does it take to move their programmatic advertising in-house for us to consider it a trend? This ...
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CAN BITCOIN SAVE THE AD INDUSTRY?

Bitcoin hit the blogosphere headlines in recent weeks (specifically, Friday 13th, which turned out to be lucky for some) when ...
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ATTRIBUTION: IS IT WORKING?

A new report – The State of Marketing Attribution 2017, shows the implementation of attribution has risen from 31% to 39% ...
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AD WARS: THE DEATH OF DIGITAL ADVERTISING

Google shot another cannon ball across the bow in the ad-blocking war, when last week it named and shamed some ...
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TV IS STILL MOST POPULAR – YET AD BUDGETS SHIFT TO MOBILE

The shift to digital is happening, but how fast? Despite all the talk of digital media, on the face of ...
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PODCASTS: RADIO’S LURKING UBER

Apple’s recent decision to provide analytics on podcast consumption to advertisers could lead the way to disruption of radio advertising ...
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Mass Analytics is a vendor of Marketing Analytics Software Solutions with a focus on Marketing Mix Modelling (MMM) and Attribution Tools

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