MASS ANALYTICS

Uncover the bright side of your Marketing ROI

AD WARS: THE DEATH OF DIGITAL ADVERTISING

Google shot another cannon ball across the bow in the ad-blocking war, when last week it named and shamed some ...
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TV IS STILL MOST POPULAR – YET AD BUDGETS SHIFT TO MOBILE

The shift to digital is happening, but how fast? Despite all the talk of digital media, on the face of ...
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PODCASTS: RADIO’S LURKING UBER

Apple’s recent decision to provide analytics on podcast consumption to advertisers could lead the way to disruption of radio advertising ...
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GARTNER’S 2018 TOP 10 PREDICTIONS: HOW WILL MARKETING BE AFFECTED?

Technology increasingly rocks the marketing world, so we read with interest Gartner’s prediction for the technology industry as unveiled at ...
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A COMPLIMENTARY EVENT COURTESY OF MASS ANALYTICS

MARKETING EFFECTIVENESS: DINNER & NETWORKING EVENT FOR FINANCIAL SERVICES Thursday 18th January 2018 at 6.30pm (London) (complimentary event) Greetings Mass ...
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ARE WE APPROACHING THE ERA OF MARKETING MIX MODELLING INDUSTRIALISATION?

According to Forrester’s article “Vendor Landscape: Marketing Measurement And Optimisation Solutions”, today’s marketers live in a world dominated by more-powerful technology, growing ...
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