MASS ANALYTICS

Uncover the bright side of your Marketing ROI

CAN BITCOIN SAVE THE AD INDUSTRY?

Bitcoin hit the blogosphere headlines in recent weeks (specifically, Friday 13th, which turned out to be lucky for some) when ...
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ATTRIBUTION: IS IT WORKING?

A new report – The State of Marketing Attribution 2017, shows the implementation of attribution has risen from 31% to 39% ...
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AD WARS: THE DEATH OF DIGITAL ADVERTISING

Google shot another cannon ball across the bow in the ad-blocking war, when last week it named and shamed some ...
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TV IS STILL MOST POPULAR – YET AD BUDGETS SHIFT TO MOBILE

The shift to digital is happening, but how fast? Despite all the talk of digital media, on the face of ...
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PODCASTS: RADIO’S LURKING UBER

Apple’s recent decision to provide analytics on podcast consumption to advertisers could lead the way to disruption of radio advertising ...
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GARTNER’S 2018 TOP 10 PREDICTIONS: HOW WILL MARKETING BE AFFECTED?

Technology increasingly rocks the marketing world, so we read with interest Gartner’s prediction for the technology industry as unveiled at ...
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