MASS ANALYTICS

Uncover the bright side of your Marketing ROI

Three Tips for Successful Digital Campaigns

In today’s digital era, consumers find themselves bombarded with heavy media campaigns that influence their buying decisions. How to differentiate ...
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THE TRUTH ABOUT FREE SOFTWARE IN MARKETING MIX MODELLING

Today’s marketing managers require all the ammunition they can get to fight fierce competition and harness the proliferation of advanced ...
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SHOULD MMM LEAVE THE SCENE OF MARKETING MEASUREMENT TO PAVE THE WAY TO MTA?

Digital advertising spend topped $72.09 billion in 2016, a gain of 20.9% over 2015, according to eMarketer. TV spending grew ...
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SHOULD FACEBOOK BE REGULATED?

Next week, Facebook will be hauled in front of the Senate Select Committee on Intelligence to explain their part in ...
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DIGITAL ADVERTISING – IS IT PHONY?

This was not the exact vernacular chosen when several, marketing expert sat down at the recent dmexco conference, to discuss; ...
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PROGRAMMATIC ADVERTISING GOES IN-HOUSE

How many advertisers does it take to move their programmatic advertising in-house for us to consider it a trend? This ...
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Mass Analytics is a vendor of Marketing Analytics Software Solutions with a focus on Marketing Mix Modelling (MMM) and Attribution Tools

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