MASS ANALYTICS

Uncover the bright side of your Marketing ROI

SHOULD FACEBOOK BE REGULATED?

Next week, Facebook will be hauled in front of the Senate Select Committee on Intelligence to explain their part in ...
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DIGITAL ADVERTISING – IS IT PHONY?

This was not the exact vernacular chosen when several, marketing expert sat down at the recent dmexco conference, to discuss; ...
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PROGRAMMATIC ADVERTISING GOES IN-HOUSE

How many advertisers does it take to move their programmatic advertising in-house for us to consider it a trend? This ...
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CAN BITCOIN SAVE THE AD INDUSTRY?

Bitcoin hit the blogosphere headlines in recent weeks (specifically, Friday 13th, which turned out to be lucky for some) when ...
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ATTRIBUTION: IS IT WORKING?

A new report – The State of Marketing Attribution 2017, shows the implementation of attribution has risen from 31% to 39% ...
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AD WARS: THE DEATH OF DIGITAL ADVERTISING

Google shot another cannon ball across the bow in the ad-blocking war, when last week it named and shamed some ...
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