Gartner’s 2018 Top 10 Predictions: How will marketing be affected?

Posted by Sirine Karray on Nov. 9, 2017

2018 Predictions

Technology increasingly rocks the marketing world, so we read with interest Gartner’s prediction for the technology industry as unveiled at their ITxpo held last month in Orlando, Florida.

Marketing like any of business function will feel the repercussions of these technology changes.

Read on to see what they are; then picture their impact on you and your job and finally work out what you should be doing now to stay ahead of the curve.

Here are Gartner’s ten predictions for IT organisations for 2018 and beyond:

  1. By 2021, early adopter brands that redesign their websites to support visual- and voice-search will increase digital commerce revenue by 30%
  2. By 2020, five of the top seven digital giants will willfully "self-disrupt" to create their next leadership opportunity.
  3. By the end of 2020, the banking industry will derive $1B in business value from the use of blockchain-based cryptocurrencies.
  4. By 2022, most people in mature economies will consume more false information than true information.
  5. By 2020, AI-driven creation of "counterfeit reality," or fake content, will outpace AI's ability to detect it, fomenting digital distrust.
  6. By 2021, more than 50% of enterprises will be spending more per annum on bots and chatbot creations than traditional mobile app developments.
  7. By 2021, 40% of IT staff will be versatilists, holding multiple roles, most of which will be business, rather than technology-related.
  8. In 2020, AI will become a positive net job motivator, creating 2.3M jobs while eliminating only 1.8M jobs.
  9. By 2020, IoT technology will be in 95% of electronics for new product designs.
  10. Through 2022, half of all security budgets for IoT will go to fault remediation, recalls and safety failures rather than protection

What do you think? Let us know your thoughts.

by Dellistina James, Head of Business Development at Mass Analytics

November 2nd, 2017.