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Blog Articles

Ramadan Tunisie 2017: “Data Analytics” au coeur des investissements TV

Posted by Ramla Jarrar on June 9, 2017 in Analytics

En 2016, les annonceurs tunisiens ont investi près de 220 millions de dinars tunisiens en publicité. La télévision reste le canal le plus utilisé avec près de 60% de l’investissement total. Cependant, avec 17 chaînes TV, le marché tunisien est de plus en plus concurrentiel et de surcroît durant ...

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Is Everything in the Big Data Market “Big”?

Posted by Ramla Jarrar on Feb. 10, 2017 in Marketing

How Small to Medium Size companies benefit from Big Data & Marketing AnalyticsAccording to a recent report from IDC, the Big Data Market was worth 130.1B$ in 2016 and will grow to 203 B$ in 2020 with an 11.7% compound annual growth rate (CAGR). But is everything in ...

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Training on MMM, Optimisation and Forecasting

Posted by Ramla Jarrar on Feb. 29, 2016 in Marketing

Marketing Mix Modelling, Optimisation and Forecasting using MassTer.Be sure to visit our partner’s page and register on this LINK.We are glad to announce that MASS Analytics will be visiting Cass Business School, London, and delivering a one-day training about the use of our own software MassTer. (MassTer ...

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Analytical Marketing & Advertising investment

Posted by Ramla Jarrar on Jan. 27, 2016 in Marketing

A need to boost Advertising investment in TunisiaIn 2015, the Gross Advertising Investment in Tunisia has reached 220.5 MD (107.000$), figure announced by “Sigma Conseil” -a survey & studies group- at the Open Sigma Day 2016.Considering the size of the population, this would mean that the average ...

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Marketing Mix Modelling in simple words

Posted by Ramla Jarrar on Jan. 11, 2016 in Marketing

If you wonder what is MMM (Marketing Mix Modelling), read no further as this is what you should know…The answer is simple and straightforward: Marketing Mix Modeling is the art & science of using sophisticated statistical analysis to measure the impact of marketing channels on sales or any other ...

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