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Blog Articles

Training on MMM, Optimisation and Forecasting

Posted by Ramla Jarrar on Feb. 29, 2016 in Marketing

Marketing Mix Modelling, Optimisation and Forecasting using MassTer.Be sure to visit our partner’s page and register on this LINK.We are glad to announce that MASS Analytics will be visiting Cass Business School, London, and delivering a one-day training about the use of our own software MassTer. (MassTer ...

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Analytical Marketing & Advertising investment

Posted by Ramla Jarrar on Jan. 27, 2016 in Marketing

A need to boost Advertising investment in TunisiaIn 2015, the Gross Advertising Investment in Tunisia has reached 220.5 MD (107.000$), figure announced by “Sigma Conseil” -a survey & studies group- at the Open Sigma Day 2016.Considering the size of the population, this would mean that the average ...

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Marketing Mix Modelling in simple words

Posted by Ramla Jarrar on Jan. 11, 2016 in Marketing

If you wonder what is MMM (Marketing Mix Modelling), read no further as this is what you should know…The answer is simple and straightforward: Marketing Mix Modeling is the art & science of using sophisticated statistical analysis to measure the impact of marketing channels on sales or any other ...

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Marketing Mix Modelling – Infographic

Posted by Ramla Jarrar on Jan. 6, 2016 in Marketing

What is the different roles of the media agencies and MASS Analytics? Where the Marketing Mix Modelling is performed? For more details about our software: MassTer

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MASS Analytics at the ITWORLD EXPO: The Big Data conference

Posted by Ramla Jarrar on Jan. 16, 2016 in Marketing

Dr. Ramla Jarrar presenting MASS Analytics and their presence in the ITWORLD EXPO In this video, Dr. Ramla Jarrar, Managing Director at MASS-Analytics presents her curriculum and the company she founded.“In today’s dynamic markets and with the avalanche of data that is captured through the multiple touchpoints, it ...

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