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Blog Articles

Podcasts: Radio’s lurking Uber

Posted by Sirine Karray on Nov. 9, 2017

Apple’s recent decision to provide analytics on podcast consumption to advertisers could lead the way to disruption of radio advertising in the same way Uber disrupted the taxi market and Airbnb, hospitality.Share of Ear’s © annual podcasting report, revealed around a quarter of the US general population and ...

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TV is still most popular - Yet ad budgets shift to mobile

Posted by Sirine Karray on Nov. 9, 2017

The shift to digital is happening, but how fast?Despite all the talk of digital media, on the face of it , TV holds its own - for now, at least. According to the latest IPA Touchpoint Report, adults spend 4 hours and 35 minutes per day watching TV. Millennials spend 45 ...

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Ad Wars: The death of digital advertising

Posted by Sirine Karray on Nov. 9, 2017

Google shot another cannon ball across the bow in the ad-blocking war, when last week it named and shamed some of the webs largest names. Notably on the list is — Forbes. Its crime: "hosting annoying and intrusive ads".Google declared its colours when it recently announced that it will be ...

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Attribution: Is it working?

Posted by Sirine Karray on Nov. 9, 2017

A new report – The State of Marketing Attribution 2017, shows the implementation of attribution has risen from 31% to 39% amongst brands and their agencies. Yet, only 30% of those using attribution are acting upon its insights. The report, the output of AdRoll and Econsultancy, found there is a misunderstanding ...

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Can Bitcoin save the ad industry?

Posted by Sirine Karray on Nov. 9, 2017

Bitcoin hit the blogosphere headlines in recent weeks (specifically, Friday 13th, which turned out to be lucky for some) when it reached a peak of $5,856 per "coin" and thereby exceeding the price of gold.All this fuss has been for something that has no physical entity; a currency ...

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