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Blog Articles

Attribution: Is it working?

Posted by Sirine Karray on Nov. 9, 2017

A new report – The State of Marketing Attribution 2017, shows the implementation of attribution has risen from 31% to 39% amongst brands and their agencies. Yet, only 30% of those using attribution are acting upon its insights. The report, the output of AdRoll and Econsultancy, found there is a misunderstanding ...

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Can Bitcoin save the ad industry?

Posted by Sirine Karray on Nov. 9, 2017

Bitcoin hit the blogosphere headlines in recent weeks (specifically, Friday 13th, which turned out to be lucky for some) when it reached a peak of $5,856 per "coin" and thereby exceeding the price of gold.All this fuss has been for something that has no physical entity; a currency ...

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Programmatic Advertising goes in-house

Posted by Sirine Karray on Nov. 9, 2017

How many advertisers does it take to move their programmatic advertising in-house for us to consider it a trend? This week it was revealed that the in-house agency Unilever created last year (U-Studios), is now operating in 20 countries, representing rapid growth. Earlier this year Unilever reported it had reduced ...

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Digital advertising - Is it phony?

Posted by Sirine Karray on Nov. 9, 2017

This was not the exact vernacular chosen when several, marketing expert sat down at the recent dmexco conference, to discuss; “The Future of Digital Advertising.” However, it is suggestive of the question sitting on everyone’s lips – i.e., Can digital advertising be trusted?The experts discussed some of emerging ...

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Should Facebook be regulated?

Posted by Sirine Karray on Nov. 9, 2017

Next week, Facebook will be hauled in front of the Senate Select Committee on Intelligence to explain their part in the Russian infiltration of the US democratic process.Facebook, initially incredulous that its platform could possibly be misused in this way, have at last conceded that this is exactly what ...

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