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A complimentary event courtesy of Mass Analytics

Posted by Sirine Karray on Dec. 8, 2017

Marketing Effectiveness: Dinner & Networking Event for Financial ServicesThursday 18th January 2018 at 6.30pm (London) (complimentary event)Greetings
In the meantime, we will be in touch with you to discover what aspects of marketing effectiveness you would like on the agenda so you can get the most out of the event.This is a round-table event so spaces are limited. Please read carefully the RSVP options below and ...

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Gartner’s 2018 Top 10 Predictions: How will marketing be affected?

Posted by Sirine Karray on Nov. 9, 2017

Technology increasingly rocks the marketing world, so we read with interest Gartner’s prediction for the technology industry as unveiled at their ITxpo held last month in Orlando, Florida. Marketing like any of business function will feel the repercussions of these technology changes. Read on to see what they are ...

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Podcasts: Radio’s lurking Uber

Posted by Sirine Karray on Nov. 9, 2017

Apple’s recent decision to provide analytics on podcast consumption to advertisers could lead the way to disruption of radio advertising in the same way Uber disrupted the taxi market and Airbnb, hospitality.Share of Ear’s © annual podcasting report, revealed around a quarter of the US general population and ...

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TV is still most popular - Yet ad budgets shift to mobile

Posted by Sirine Karray on Nov. 9, 2017

The shift to digital is happening, but how fast?Despite all the talk of digital media, on the face of it , TV holds its own - for now, at least. According to the latest IPA Touchpoint Report, adults spend 4 hours and 35 minutes per day watching TV. Millennials spend 45 ...

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Ad Wars: The death of digital advertising

Posted by Sirine Karray on Nov. 9, 2017

Google shot another cannon ball across the bow in the ad-blocking war, when last week it named and shamed some of the webs largest names. Notably on the list is — Forbes. Its crime: "hosting annoying and intrusive ads".Google declared its colours when it recently announced that it will be ...

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