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Blog Articles

Five Reasons for investing in Social Media Analytics

Posted by Asma Sifaoui on March 28, 2018

One cannot deny the important role social media is playing in the success of nowadays brands. These recent years, companies of all sizes are relying heavily on social media sites and blogs to reach their customers and grow their businesses. However, the proliferation of these channels and the large number ...
by Dr. Ramla Jarrar, Co-founder and CEO at Mass AnalyticsLearn more about MassTer, and let us help you uncover the bright side of your marketing ROI. Request your FREE TRIAL now.

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Are we approaching the era of Marketing Mix Modelling Industrialisation?

Posted by Sirine Karray on Feb. 2, 2018

According to Forrester’s article “Vendor Landscape: Marketing Measurement And Optimisation Solutions”, today’s marketers live in a world dominated by more-powerful technology, growing data volume, and increasingly data-driven focus. In this complex multi-channel landscape, advertisers are pressurised to quantify the business impact of their investments and update their knowledge ...

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Five Tips to Choosing the Right Marketing Effectiveness Partner

Posted by Sirine Karray on Dec. 8, 2017

“Measurement is the first step that leads to control and, eventually, to improvement.”H. James HarringtonThese words certainly ring true for all marketers around the globe that find themselves facing the challenge of measuring the impact of their marketing activity and disentangling the effect of each component in view of ...

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A complimentary event courtesy of Mass Analytics

Posted by Sirine Karray on Dec. 8, 2017

Marketing Effectiveness: Dinner & Networking Event for Financial ServicesThursday 18th January 2018 at 6.30pm (London) (complimentary event)Greetings
In the meantime, we will be in touch with you to discover what aspects of marketing effectiveness you would like on the agenda so you can get the most out of the event.This is a round-table event so spaces are limited. Please read carefully the RSVP options below and ...

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Gartner’s 2018 Top 10 Predictions: How will marketing be affected?

Posted by Sirine Karray on Nov. 9, 2017

Technology increasingly rocks the marketing world, so we read with interest Gartner’s prediction for the technology industry as unveiled at their ITxpo held last month in Orlando, Florida. Marketing like any of business function will feel the repercussions of these technology changes. Read on to see what they are ...

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