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Blog Articles

Is MTA sliding into the Trough of Disillusionment?

Posted by Ramla Jarrar on Nov. 13, 2018

Immersed in the digital era and flooded by multiple streams of data, marketers turn to attribution and marketing mix modeling to have a better understanding of their performance and improve the effectiveness of their marketing efforts.Embracing new measurement tools, methods and techniques is the way to gain momentum in ...

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Data Science and Marketing, time to close the gap

Posted by Sirine Karray on Oct. 2, 2018

Information Age, Digital Revolution, the Era of Digitalisation, the Rise of Digital Economy… are all different terms that came to describe the natural outcome of the increasing adoption of technology. Smartphones are considered to be the main contributor to this growing trend. According to eMarketer’s forecast, mobile will be ...

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WHAT YOU NEED TO KNOW ABOUT GDPR

Posted by Asma Sifaoui on May 9, 2018

What is GDPR?GDPR stands for General Data Protection Regulation. It is a privacy law that will take effect on May 25, to update and complement legislation across the members of the European Union including U.K.Specialists say that it will update laws from the mid-1990s and deal with ...

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Five Trends Shaping The Future of Marketing

Posted by Asma Sifaoui on April 26, 2018

Marketing is in a transitional age. New and disruptive technologies have impacted a lot how marketers perform their jobs, starting from the duties and responsibilities of the CMO to the content created and shared. 1- BETTER DATA, BETTER DECISIONSMost marketers understand the tremendous potential of big data in making informative ...

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