MASS ANALYTICS

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DATA SCIENCE AND MARKETING, TIME TO CLOSE THE GAP

Posted by Sirine Karray on Oct. 2, 2018 Information Age, Digital Revolution, the Era of Digitalisation, the Rise of Digital ...
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IS MTA SLIDING INTO THE TROUGH OF DISILLUSIONMENT?

Posted by Ramla Jarrar on Nov. 13, 2018 Immersed in the digital era and flooded by multiple streams of data, ...
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IS AUGMENTED ANALYTICS A SOLUTION TO THE DATA SCIENTISTS’ GAP?

Posted by Ramla Jarrar on Dec. 20, 2018 The exponential growth in data generated around the world has made Data ...
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FIVE TIPS TO CHOOSING THE RIGHT MARKETING EFFECTIVENESS PARTNER

“Measurement is the first step that leads to control and, eventually, to improvement.” H. James Harrington These words certainly ring ...
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FIVE REASONS FOR INVESTING IN SOCIAL MEDIA ANALYTICS

One cannot deny the important role social media is playing in the success of nowadays brands. These recent years, companies ...
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WHAT YOU NEED TO KNOW ABOUT GDPR

WHAT IS GDPR? GDPR stands for General Data Protection Regulation. It is a privacy law that will take effect on ...
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Mass Analytics is a vendor of Marketing Analytics Software Solutions with a focus on Marketing Mix Modelling (MMM) and Attribution Tools

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