MASS ANALYTICS

Uncover the bright side of your Marketing ROI

WHAT YOU NEED TO KNOW ABOUT GDPR

WHAT IS GDPR? GDPR stands for General Data Protection Regulation. It is a privacy law that will take effect on ...
Read More

THINKING ABOUT BUILDING YOUR OWN MARKETING EFFECTIVENESS SOFTWARE?

THINKING ABOUT BUILDING YOUR OWN MARKETING EFFECTIVENESS SOFTWARE? ASK YOURSELF THESE FIVE QUESTIONS FIRST During the Business Analytics Summit held ...
Read More

FIVE TRENDS SHAPING THE FUTURE OF MARKETING

Marketing is in a transitional age. New and disruptive technologies have impacted a lot how marketers perform their jobs, starting ...
Read More

“ERRORS USING INADEQUATE DATA ARE MUCH LESS THAN THOSE USING NO DATA AT ALL.” (CHARLES BABBAGE)

We have been operating in the world of MMM modelling for the last 10 years and we never encountered “perfect ...
Read More

MASS ANALYTICS AT THE ITWORLD EXPO: THE BIG DATA CONFERENCE

DR. RAMLA JARRAR PRESENTING MASS ANALYTICS AND THEIR PRESENCE IN THE ITWORLD EXPO In this video, Dr. Ramla Jarrar, Managing ...
Read More

MARKETING MIX MODELLING – INFOGRAPHIC

WHAT IS THE DIFFERENT ROLES OF THE MEDIA AGENCIES AND MASS ANALYTICS? WHERE THE MARKETING MIX MODELLING IS PERFORMED? For ...
Read More

Social Media

HERE FOR YOU

ABOUT MASS ANALYTICS

Mass Analytics is a vendor of Marketing Analytics Software Solutions with a focus on Marketing Mix Modelling (MMM) and Attribution Tools

KEEP IN TOUCH

© Copyright 2019 MASS ANALYTICS