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Blog Articles

Are we approaching the era of Marketing Mix Modelling Industrialisation?

Posted by Sirine Karray on Feb. 2, 2018

According to Forrester’s article “Vendor Landscape: Marketing Measurement And Optimisation Solutions”, today’s marketers live in a world dominated by more-powerful technology, growing data volume, and increasingly data-driven focus. In this complex multi-channel landscape, advertisers are pressurised to quantify the business impact of their investments and update their knowledge ...

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Five Tips to Choosing the Right Marketing Effectiveness Partner

Posted by Sirine Karray on Dec. 8, 2017

“Measurement is the first step that leads to control and, eventually, to improvement.” H. James Harrington These words certainly ring true for all marketers around the globe that find themselves facing the challenge of measuring the impact of their marketing activity and disentangling the effect of each component in view ...

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A complimentary event courtesy of Mass Analytics

Posted by Sirine Karray on Dec. 8, 2017

Marketing Effectiveness: Dinner & Networking Event for Financial ServicesThursday 18th January 2018 at 6.30pm (London) (complimentary event)Greetings
In the meantime, we will be in touch with you to discover what aspects of marketing effectiveness you would like on the agenda so you can get the most out of the event.This is a round-table event so spaces are limited. Please read carefully the RSVP options below and ...

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Gartner’s 2018 Top 10 Predictions: How will marketing be affected?

Posted by Sirine Karray on Nov. 9, 2017

Technology increasingly rocks the marketing world, so we read with interest Gartner’s prediction for the technology industry as unveiled at their ITxpo held last month in Orlando, Florida. Marketing like any of business function will feel the repercussions of these technology changes. Read on to see what they are ...

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Podcasts: Radio’s lurking Uber

Posted by Sirine Karray on Nov. 9, 2017

Apple’s recent decision to provide analytics on podcast consumption to advertisers could lead the way to disruption of radio advertising in the same way Uber disrupted the taxi market and Airbnb, hospitality.Share of Ear’s © annual podcasting report, revealed around a quarter of the US general population and ...

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