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CCPA Act - MASS Analytics

CCPA: What is it and How does it impact Tech companies

The California Consumer Privacy Act was passed by lawmakers on June 28, 2018. The act will take effect on January ...
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People Vs process blog post Mass analytics

People or Process ? Which way is best for business operations ?

If you find yourself panicking because Jane from Marketing is taking a 3-month break (sabbatical) to travel the world starting ...
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Multi-Touch Attribution: What exactly does this approach overlook? Marketing metrics are the state-of-the-art trend in today’s analytics industry. Marketers appreciate seeing their campaigns and strategies converted into ...
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The Truth about Self-serve Marketing Attribution

In today’s marketing landscape, marketers find themselves surrounded by an avalanche of media channels offering multiple choices of investment and ...
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The Automation of Marketing Mix Modelling

A new survey of data scientists found that they spend most of their time cleaning the data rather than mining ...
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Marketing Attribution Classes

Demystifying MMM

MMM Master Classes Series Consumer brands are continuously searching for the best tools and agency partners to help them uncover ...
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