MASS ANALYTICS

Uncover the bright side of your Marketing ROI

Multi-Touch Attribution: What exactly does this approach overlook?

Clarivoy.com Marketing metrics are the state-of-the-art trend in today’s analytics industry. Marketers appreciate seeing their campaigns and strategies converted into ...
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The Truth about Self-serve Marketing Attribution

In today’s marketing landscape, marketers find themselves surrounded by an avalanche of media channels offering multiple choices of investment and ...
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The Automation of Marketing Mix Modelling

A new survey of data scientists found that they spend most of their time cleaning the data rather than mining ...
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Marketing Attribution Classes

Demystifying MMM

MMM Master Classes Series Consumer brands are continuously searching for the best tools and agency partners to help them uncover ...
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Three Tips for Successful Digital Campaigns

In today’s digital era, consumers find themselves bombarded with heavy media campaigns that influence their buying decisions. How to differentiate ...
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THE TRUTH ABOUT FREE SOFTWARE IN MARKETING MIX MODELLING

Today’s marketing managers require all the ammunition they can get to fight fierce competition and harness the proliferation of advanced ...
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ABOUT MASS ANALYTICS

Mass Analytics is a vendor of Marketing Analytics Software Solutions with a focus on Marketing Mix Modelling (MMM) and Attribution Tools

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