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Marketing Mix Modelling Experts’ Input on the Covid-19: Christophe Brossard and Charles Xavier, Partners at Metrics720.

Christophe Brossard and Charles Xavier, Partners at the Marketing Measurement agency Metrcis720, with over thirty years experience in the industry, ...
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Can Marketing Mix Modeling Predict Future Sales?

Can Marketing Mix Modeling Predict Future Sales?

  Marketing Mix Modeling (MMM), is primarily concerned with using historical data to explain the incremental contribution of the different ...
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2019 to 2020 Marketing paradigm shift

How 2019’s marketing prepared us for 2020’s wave

2019 seems to be a transitional year in marketing. Between the rise of the technology of AI and the ever-growing ...
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CCPA Act - MASS Analytics

CCPA: What is it and How does it impact Tech companies

The California Consumer Privacy Act was passed by lawmakers on June 28, 2018. The act will take effect on January ...
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People Vs process blog post Mass analytics

People or Process ? Which way is best for business operations ?

If you find yourself panicking because Jane from Marketing is taking a 3-month break (sabbatical) to travel the world starting ...
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multi-touch-attribution-headline

Multi-Touch Attribution: What exactly does this approach overlook?

Clarivoy.com Marketing metrics are the state-of-the-art trend in today’s analytics industry. Marketers appreciate seeing their campaigns and strategies converted into ...
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Mass Analytics is a vendor of Marketing Analytics Software Solutions with a focus on Marketing Mix Modelling (MMM) and Attribution Tools

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