MASS ANALYTICS

Uncover the bright side of your Marketing ROI

The Automation of Marketing Mix Modelling

A new survey of data scientists found that they spend most of their time cleaning the data rather than mining ...
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Demystifying MMM

MMM Master Classes Series Consumer brands are continuously searching for the best tools and agency partners to help them uncover ...
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Three Tips for Successful Digital Campaigns

In today’s digital era, consumers find themselves bombarded with heavy media campaigns that influence their buying decisions. How to differentiate ...
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THE TRUTH ABOUT FREE SOFTWARE IN MARKETING MIX MODELLING

Today’s marketing managers require all the ammunition they can get to fight fierce competition and harness the proliferation of advanced ...
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SHOULD MMM LEAVE THE SCENE OF MARKETING MEASUREMENT TO PAVE THE WAY TO MTA?

Digital advertising spend topped $72.09 billion in 2016, a gain of 20.9% over 2015, according to eMarketer. TV spending grew ...
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SHOULD FACEBOOK BE REGULATED?

Next week, Facebook will be hauled in front of the Senate Select Committee on Intelligence to explain their part in ...
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ABOUT MASS ANALYTICS

Mass Analytics is a vendor of Marketing Analytics Software Solutions with a focus on Marketing Mix Modelling (MMM) and Attribution Tools

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