Mass Analytics

The Automation of Marketing Mix Modelling

A new survey of data scientists found that they spend most of their time cleaning the data rather than mining or modelling data. With Mass-Tools, the process takes only a few days to setup, analyse, optimise, and understand any amount of data.How does ...

Demystifying MMM

MMM Master Classes SeriesConsumer brands are continuously searching for the best tools and agency partners to help them uncover the best mix of channels to allocate their budgets and improve their sales and the ROI of their marketing investments.Market...

Three Tips for Successful Digital Campaigns

In today’s digital era, consumers find themselves bombarded with heavy media campaigns that influence their buying decisions. How to differentiate your campaigns? We suggest the following three tips to adopt for creating a more successful and engaging ...

“ERRORS USING INADEQUATE DATA ARE MUCH LESS THAN THOSE USING NO DATA AT ALL.” (CHARLES BABBAGE)


We have been operating in the world of MMM modelling for the last 10 years and we never encountered “perfect and complete data”.

Each organisation will have its own flaws when it comes to the quality of the data collected. Does this mean the company should not start on Data Analytics?Read More“ERRORS USING INADEQUATE DATA ARE MUCH LESS THAN THOSE USING NO DATA AT ALL.” (CHARLES BABBAGE) »