Mass Analytics

The Automation of Marketing Mix Modelling

A new survey of data scientists found that they spend most of their time cleaning the data rather than mining or modelling data. With Mass-Tools, the process takes only a few days to setup, analyse, optimise, and understand any amount of data.How does ...
Marketing Attribution Classes

Demystifying MMM

MMM Master Classes SeriesConsumer brands are continuously searching for the best tools and agency partners to help them uncover the best mix of channels to allocate their budgets and improve their sales and the ROI of their marketing investments.Market...

Three Tips for Successful Digital Campaigns

In today’s digital era, consumers find themselves bombarded with heavy media campaigns that influence their buying decisions. How to differentiate your campaigns? We suggest the following three tips to adopt for creating a more successful and engaging ...