Mass Analytics

The Truth about Self-serve Marketing Attribution

In today’s marketing landscape, marketers find themselves surrounded by an avalanche of media channels offering multiple choices of investment and complex customers’ decision making process. Hence, understanding the dynamic of the different touch-point...

The Automation of Marketing Mix Modelling

A new survey of data scientists found that they spend most of their time cleaning the data rather than mining or modelling data. With Mass-Tools, the process takes only a few days to setup, analyse, optimise, and understand any amount of data.How does ...
Marketing Attribution Classes

Demystifying MMM

MMM Master Classes SeriesConsumer brands are continuously searching for the best tools and agency partners to help them uncover the best mix of channels to allocate their budgets and improve their sales and the ROI of their marketing investments.Market...