Welcome to MASS Analytics

MASS Analytics help companies measure the performance of their marketing mix and understand the return on investment of each spend. “MassTer”, our advanced modeling and ROI calculator, shows you the optimal way to spend your marketing budget to achieve maximum ROI. Our international experience in Marketing Mix Modeling (MMM) and measuring the Return on Marketing Investment (ROMI) stretch over more than 20 years.  We are confident that “MassTer” can increase your Marketing ROI by at least 15%.

Our Offer

MASSTER SOFTWARE

“MassTer” is one of the most advanced Marketing Analytics platforms in the world. It is an end-to-end software with 8 built-in modules that help you perform marketing mix modeling, predictive analytics and ROI calculation. “MassTer” offers a user-friendly interface armed with sophisticated modeling methods that allows you to uncover the relationship between different variables and measure their impact on business performance.

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TRAINING & CONSULTANCY

Our dedicated and specialized data scientists ensure continuous support is provided to your modeling teams. We also run specific courses and training sessions on advanced predictive modeling (loglinear, nested modeling, fixed effect modeling…), budget optimization and return on Investment calculation. We offer our clients coaching sessions to help improve their marketing analytics process and project delivery.

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Arthur C. Nielsen